Trust
Build the kind of reputation that customers and teams choose to believe in.
Hosted by Dawn Brown & Louisa Ashforth
Unmasked
The real ingredients of a thriving business.
An honest, practical and energising day for female business owners who are ready to stop performing success and start building a business that genuinely works for them.
Full day · Lunch and refreshments · Goodie bag included
Not another talks day
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A room full of honest conversations, practical exercises and real business breakthroughs.
Together, Dawn and Louisa explore the six ingredients that sit underneath every thriving business — and help you see which one needs your attention next.
Authenticity
Notice the mask you wear at work and reconnect with what is really underneath it.
Resilience
Learn how to keep moving when business gets personal, painful or unpredictable.
People
Understand what motivates your team — because one reward never fits everyone.
Understanding
Lead with curiosity and make space for people to work, think and succeed differently.
Wellbeing
Protect the person the whole business depends on: you.
The flood that should have finished DogLand.
Rose Cottage went under six feet of water — yet Dawn and her team reopened within 48 hours.
Hear what that experience revealed about trust, leadership and the ordinary people who become extraordinary when they know they matter.
Staying in your own lane when the whole village turns on you.
A raw lesson in resilience, wellbeing and building a business without losing yourself.
Louisa connects the pressure we carry to the way it shows up in our body, skin and energy — then gives you a simple reset you can use in real life.
Your day at Unmasked
Come for the insight. Leave with a clearer next move.
The agenda combines storytelling, participation, reflection and practical business tools — with enough warmth and humour to make the honest bits feel safe.
Arrival & guided networking
Meet people through a values-based matching activity — no awkward name-badge small talk required.
The mask we wear
An interactive opening on the version of ourselves we present when business feels hard.
Resilience, pressure & wellbeing
Louisa shares the story behind her business and the cost of running exposed for too long.
The Chocolate Box
Dawn uses the DogLand flood story and a simple chocolate exercise to rethink leadership and motivation.
How well do you know your team?
A practical worksheet that reveals where attention, recognition and trust may be missing.
Lunch & VIP one-to-ones
Lunch, product browsing and focused ten-minute working conversations for VIP guests.
The ingredients of a thriving business
Bring the lessons together, define your version of success and decide whether you need more time, money or support.
Five-minute reset & next steps
Use the In The Moment balm, take a breath and explore practical ways to keep working with Dawn or Louisa.
Choose your experience
Best value
One honest day could change how you lead the next year.
Every ticket includes the full event, lunch, refreshments and a curated goodie bag.
Standard
£39
Everything you need to take part fully in the day.
- Full-day event access
- All interactive exercises
- Lunch and refreshments
- Event goodie bag
VIP
£59
For business owners who want a focused steer on what to do next.
- Everything included in Standard
- Ten-minute 1-to-1 with Dawn or Louisa
- A practical working conversation
- A clear recommendation for your next step
Bookings are processed securely through Stripe. Please choose your ticket option on the checkout page.
Questions
Before you book
Who is this event for?
Unmasked is designed for female business owners at any stage — whether you lead a team or you are currently the whole team.
What does the VIP ticket include?
VIP includes everything in the Standard ticket plus a ten-minute one-to-one with Dawn or Louisa over lunch. It is intended as a focused working conversation, not simply a meet-and-greet.
Do I need to bring anything?
Bring yourself, an open mind and something to take notes with. Materials for the exercises are provided.
Will there be opportunities to work with Dawn after the event?
Yes. Dawn offers one-to-one coaching and in-business consultation sessions, and there will be an opportunity to discuss the most appropriate next step on the day.
Take the mask off.
Build what works.
Join Dawn Brown and Louisa Ashforth for a day that is honest enough to matter, practical enough to use and warm enough to enjoy.
Secure your place